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Laundry Products Seventh Generation's plant-derived laundry detergents are tough on dirt but gentle on your clothes and the environment. They are non-toxic, biodegradable, and contain no phosphates, artificial fragrances or dyes. New and Improved! Seventh Generation Liquid and Powder Laundry Detergents are now formulated to be effective in cold water, and are specially formulated for both High Efficiency and standard washing machines. Look for the blue and white HE symbol on the front of the packaging. We are also excited to introduce to you 2 new scents in laundry detergents as part of the Seventh Generation Living Scents™ redesign. Blue Eucalyptus & Lavender - replacing lavender scent 100 oz. and 150 oz. liquid 40 oz. Fabric Softener White Flower & Bergamot Citrus - replacing citrus scent 50 oz., 100 oz., and 150 oz. liquid 48 oz. and 112 oz. powder, newly formulated for HE and cold water Our Free & Clear detergents are still available in both Free & Clear Laundry Liquid and Free & Clear Laundry Powder. Why are plant-derived cleaners better? Most laundry detergents are made from petroleum-based cleaners which use oil, a precious, limited natural resources that will someday be depleted. Our plant-derived cleaners are made from a renewable resources and therefore save petroleum. Learn more What are optical brighteners? Found in most laundry detergents (but of course not ours) these fluorescent chemicals convert ultra-violet light to blue-white light that makes whites appear whiter. They don’t readily biodegrade and are often toxic to aquatic life. Learn more What are phosphates? Phosphates are used in detergents to soften water. Phosphates can cause algae blooms in lakes and ponds that can lead to the suffocation of aquatic plants and animals. Learn more
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