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Free & Clear Products Many people are sensitive to fragrances or dyes, or prefer unscented products. That's why we offer a broad assortment of products without fragrances that are called Free & Clear™.Many conventional products call their products "Free," but mask the smell of their surfactants (detergents) with added fragrances. Seventh Generation products are truly free and clear of added fragrances and we confirm our products are hypo-allergenic through independent testing. We offer Free & Clear versions of many of our laundry, dish detergent and cleaning products.  Why are vegetable based cleaners better? Most laundry detergents are made from petroleum based cleaners which use oil, a precious, limited natural resources that will someday be depleted. Our vegetable based cleaners are made from a renewable resources and therefore save petroleum. Learn more. What are optical brighteners? Found in most laundry detergents (but of course not ours) these fluorescent chemicals convert ultra-violet light to blue-white light that makes whites appear whiter. They don’t readily biodegrade and are often toxic to aquatic life. Learn more. What are phosphates? Phosphates are used in detergents to soften water. Phosphates can cause algae blooms in lakes and ponds that can lead to the suffocation of aquatic plants and animals. Learn more.
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