Seventh Generation
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Our Products

Seventh Generation offers a complete line of non-toxic household products. All of our products are designed to work as well as their traditional counterparts, but use renewable,  non-toxic, phosphate free and biodegradable ingredients as much as possible, and are never tested on animals. They are as gentle on the planet as they are on people and they don’t create harmful fumes or leave harmful residues that may affect the health of your family or your pets.

At Seventh Generation, we know that natural household products are better for all living things. And we also know that if natural household products don't work, you won't use them. That's why we continuously research new ingredients and technologies. We develop, test, and retest new formulas using state-of-the-art methodologies, never animal testing. Despite these grueling requirements, we're happy to report that we've successfully improved several products:

  • Our Laundry Liquid Detergent is now available in a 2X Concentrated formula, lowering the overall impact on the environment and offering you greater convenience.
  • All Laundry Liquid and Powder Detergent formulas are now formulated for use in both High Efficiency (HE) and standard machines, and have been carefully designed to be highly effective in cold water.
  • Tub & Tile Cleaner has recently replaced our Bathroom Cleaner, and is now significantly more effective at removing soap scum.
  • Our Fabric Softener is now available Free & Clear of dyes and perfumes.
  • Our Toilet Bowl Cleaner has a new formula using natural lactic acid and is free of dyes.
  • We recently released launched a wide array  of  our cleaning products scented with 100% whole and natural essential oils, with scents designed for specific areas of  your  home.
  • The addition of Newborn-size diapers and a full line of Training Pants means you can now wrap your child in chlorine-free comfort from birth through potty training. 

A wide selection of products is available without added dyes or fragrances. These Free & Clear products are ideal for people who are sensitive to the dyes and fragrances used in many traditional and other natural brands of household products. Also, our paper towels, bath tissue, and facial tissue are made from 100% recycled paper with 80% post-consumer content, and are whitened without chlorine bleach; as a result they are less likely to irritate sensitive skin.Seventh Generation Natural Cleaning and Recycled Paper products
We welcome your suggestions for new products and product improvements!

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