It had all the makings of a nightmare:
"Seventh Generation Battles Carcinogenic Chemical Controversy"
""Organic" and "Natural" Consumer Products Found Contaminated with Cancer Causing Chemical!"
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Welcome to the new Inspired Protagonist, a resource and guide for spotlighting socially responsible business practices and principles on the global stage.
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Jeffrey Hollender, President and Chief Inspired Protagonist of Burlington, VT-based Seventh Generation Inc., is a well-respected advocate of sustainable business.