Imagine 400 CEOs representing Wal-Mart’s largest vendors all sitting in one room pondering the future of sustainability. Aside from representing trillions of dollars in market value, this group could change the course of history. As I observed from the third row of this gathering on Wednesday at Wal-Mart’s headquarters, I was both excited and scared.
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I’m disappointed. I’d heard rumor of this before, but it was sad to read Thomas Friedman’s account of how Toyota is lobbying against tougher auto mileage standards in the Senate version of the draft energy bill. You heard me right: Toyota is sitting right beside GM, Ford and Chrysler arguing that it can’t achieve a corporate average fuel economy standard of 35 m.p.g. by 2020.
Friedman speculates on the reason.
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On the list of critical issues facing the human race and the planet we call home, global warming is at or near the top of my list. Yet, as Al says, the facts surrounding the climate crisis present us with a host of inconvenient truths. Many of us (me included) are unwilling to give up air travel, commit to the exclusive use of public transportation when we’re on the ground, eat an exclusively local diet or do the hundreds of other things necessary to dramatically reduce our CO2 footprint.
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