Having a new baby impacts a living home more than nearly any other life event. And it provides a tremendous opportunity to look at our homes in a new way.

Every caregiver wants what's best for their children and the world they will grow up in. Studies show that children are disproportionately affected by daily exposures to toxic chemicals. But caregivers often had to choose between products that worked and products that were healthy for their baby and the planet. Until now.

This video shows parents telling stories about how a new baby changed their thinking and life choices and why they use Seventh Generation products throughout their home.

Video: Requires Flash Player.

When parents are asked why they choose Seventh Generation, they talk about:

• concerns about what comes in contact with their babies,
• potential hazards of other cleaners,
• and providing an example to their children by making a positive contribution the environment their children will inherit

As its name implies, Seventh Generation is committed to long term goals around the environment, as shown by how we create our products and the causes we support.

Although Seventh Generation diapers and wipes are not developed to prevent diaper rash, they are free of many known baby skin-sensitive chemicals. They are chlorine-free, fragrance-free, and use an absorbent polymer gel shown to be non-toxic and non-irritating in tests.

And our baby detergent isn't "milder" or less effective than our regular detergent—it's designed specifically for the tough stains that babies make—"The Three Ps." It works just as well with the rest of the family's laundry and, like other Seventh Generation products, it's free of dyes and fragrances, and is biodegradable.

Another thing that Seventh Generation products can do is help parents feel confident that the products that their children come in contact with are safe.

Seventh Generation's products for babies include:

* Chlorine-Free Diapers
* Baby Wipes
* Baby Laundry Detergent

We hope that you'll try—or continue to use—Seventh Generation products for your children.

photo: Angela Sevin